Role: Brand Strategist & Designer

I created this brand strategy slide deck to fully define and launch the identity of Quail Ridge Farm, a space rooted in healing, connection, and emotional growth through equine-assisted learning. From voice and tone to visual identity and messaging, every element was designed to reflect the peaceful, grounded presence of the horses and the transformational experiences they guide. This deck laid the foundation for the website, communications, and long-term brand growth.

The selection of images below showcases the brand's core foundation: the brand's story, mission, core values, clearly defined service offerings, and refined visual identity that includes color, typography, and tone. These slides reflect the story-first, healing-centered strategy I developed for Quail Ridge Farm, from voice and messaging to brand design.

“Mackenzie brought our story to life in ways we didn’t even know were possible. The brand really does feels like home.” — Marcy Cole, Founder